Digital Marketing Strategies

Having a sound digital marketing strategy can spell the difference between meeting or surpassing your business goals and wasted opportunities and resources. The best thing about it is, you don’t necessarily have to do everything. Just those that align with your goals. Read on to learn more.

Turn Your Passion in to a Profitable Business

Turning your Passion in to a business is one sure way to build a profitable and worthwhile enterprise. Entrepreneurs who take this route not only end up with a financially stable business, but also a venture that brings them a lot of joy, fulfillment and satisfaction. Here a few reasons why focus...

Focus On Your Strength: A Key To Business Success

  Not focusing on one’s strengths is probably a very common mistake most newbie entrepreneurs commit when choosing a new business to start. Doing so makes the business more challenging for them. They end up spending more time and effort in the new business which is likely to fail, as I...

4 Steps To Choose The Right Internet Business For You

The most common question that probably every person that I meet who wants to be an Internet Entrepreneur is, “What kind of Internet Business should I start? These people realized that doing business in the Internet is the way to go. But with the amount of options available out there, they are nor...

Customer Empathy: The Key to a Successful Business Innovation

iTunes by far could be the most popular digital media player in the planet right now. Back in the day when digital piracy in the music industry is so rampant especially with the availability of cool software allowing people to download every song that they can think of, companies in the same indu...

My Business Mind Map and the Power of Creation

Before the end of 2012, I had the opportunity to spend a two-day business planning retreat with other people doing business in the Internet. I guess my biggest take home from that weekend was a documented Mind Map of my business model and fresh perspective on how I should operate my online busine...

[INFOGRAPHIC] Inbound Marketing VS Outbound Marketing

In a world that’s filled to the brim with ads, both online and offline, there exists a type of marketing that really (and literally) draws leads and customers in. It also makes them convert more! Inbound marketing involves the creation content that’s custom-fit for a particular type o...

Blogging Gets You More Business

So it’s a given fact that Google loves blogs. This is because blogs are made not by corporations or businesses, rather, people Real, live actual people who blog out of passion or maybe even boredom. And people are bound to trust other people – not just legal entities like corporations...

I’ll be at The Digital Influencer Marketing Summit Cebu 2012

Hey, folks. Following my recently concluded workshop, I’d like to invite you all to Cebu! That’s right, the land of the world’s best lechon (roasted pig) is where I’m going to speak for the Digital Influencers Marketing Summit – Cebu. this November 24, 2012 at the SM...

Marketing Insight: 1 Out of 7 Minutes is Spent on Facebook

Goes to show you why it’s an absolute must for you to be in Facebook. In any case, with that much time and energy provided in the big blue social network, it goes without saying that you should spend a little more time and effort in engaging with people in your Facebook Page. What do [&hell...

Why Businesses Should Have Websites and not Facebook Pages

I ran this little challenge in Facebook where I asked you folks why you DON’T need a website to have a successful Internet business. Many gave some valid points, and most of the answers were related to the fact that they can already make use of Facebook and that it’s free. Allow me to...

NEWS: Supreme Court Issues TRO vs Cybercrime Law

As of 1:oopm today, the Supreme Court of the Philippines issued a Temporary Restraining Order against the very controversial Cybercrime Law. More details on the GMA New’s Website.

3 Essential Steps To Be An Online Influencer

Last Saturday, October 29, 2012, I attended the Digital Influencer Marketing Summit at the SMX Convention Center. This was my first time to join a local Internet Marketing related event so I was quite excited to hear what the local experts and practitioners have to share about the topic. I must s...

Recommended Reading

It seems impossible until it is done

When you’re just about to plan a goal or a business, it always feels like it is so hard and just really impossible to achieve. But once you’ve started on it, it would feel easier. Isn’t that always the case? The more we think about how hard or impossible our task is the more it […]

Difficult Doesn’t Mean Impossible. You Have to Work Hard

Everything seems difficult the first time. But as you keep doing it, it becomes easier to accomplish. The task isn’t the one getting easier; it’s actually you who is improving. Sometimes, we encounter a task or a goal that we see as difficult. But “Difficult doesn’t mean impossible. It simply mea...

It’s All About People

  Business is all about our relationships; our relationship with our clients, our staff, and our suppliers. It is all about the people we deal with and how we will maintain those relationships. As entrepreneurs, we shouldn’t just think about the profit and how we would be able to land a sale...

Carpe Diem: Why you should seize the day to seize success

Today is the best day of your life! It is, all you have to do is make it the best day. You have just a few seconds to decide how you want your day to be. But you have the rest of the day to make it what you want it to be. It’s all […]

Consumers Tell What A Brand Is

When it comes to branding, we use to see it how the company perceives it. But nowadays, it’s the customers that dictate the brand. It’s not just about how the brand generates sales and how customers want it badly, but it is all about how consumers would tell each other what it really is. It’s [&h...

My #1 Fan and Brand Ambassador

When marketing in the social networks, a brand ambassador is pretty much a sign that you’re doing really well in terms of engaging and getting your audience to recognize you as an authority. In any case, I was working the other day and was trying to find my iPhone. I soon discovered that my...