Marketing Insights Wednesday: On Facebook Auto Posting

A little backgrounder: A year ago, it was found out that people who use 3rd party post scheduling systems have their posts get lesser impressions in the Facebook news feeds.

Now, with Facebook’s new scheduling system, I’m not sure if the same is true. But hey, according to statistics…

facebook autoposting

This little graphic shows us the value of actually logging in our Facebook accounts and checking out our respective pages. Besides getting Facebook to realize that we are posting real-time (must be the algorithm or something), this is so we can make sure that we answer our target audience’s recently posted comments and questions.

I mean, I have to speak for myself, I’m a very busy man. And for me to check on my Facebook can be a drag sometimes. But this is why I check my Facebook on my most engaged hours – because it’s important and so I can get my recent post out there for maximum potential exposure.

Marketing Insight Wednesday: Facebook Traffic is Highest Midweek Between 1-3PM

facebook stats

Here’s a little something you might want to take into mind when you’re marketing in Facebook, folks:

So, roughly, by this time, I guess office staff are checking their Facebook after lunchtime – or something to that sense. In any case, another takeaway from this little graphic is the fact that we need to monitor our target audience’s Facebook activity.

This is so that you can find out when to post when getting the maximum potential reach of your audience. To do this, you need to do a little experimenting!

And this is where the fun begins. I started off posting from 8AM. Turned out, it’s worked for me. But after awhile, I wanted to see if I can improve that, so I started with 9AM. And so on and so forth.

So far though, posting after lunch is pretty awesome.

So do some experimenting on your own and find out when most of your target audience is online on Facebook.

Marketing Insight Wednesday: Think Big and Don’t Listen to People Who Tell You It Can’t Be Done

One common mistake most businessmen make is that they always think small.

While I’ve nothing against doing “small” things (particularly if it makes you happy), you’ll get what you give. Returns aren’t as stellar as you’d thought they’d be and you might eventually find yourself demotivated at the end of the day.

But here’s the thing. Sometimes, businessmen think small because they seriously consider what other people think: That they can’t do it.
There are people in life who will help you achieve your goal, most of the time, in vague but catchy analogies and mechanisms. But there will also be people who’d show you numbers, give you statistical data on this and that and how you can’t do it. And one big mistake we make is we listen to the latter type of people.

I also have nothing against stats and data, but if you’ve got the gut feel you can do something great and you’re armed to the teeth with the knowledge needed to make it happen, don’t listen.

Just give in and follow what you believe in. Should you fail, there’s a bunch of learnings in store for you and, moving forward, you’ll find yourself up in your feet to do something great again. At the end of the day, you’ll always go home a winner.

Marketing Insight Wednesday: The Average Facebook User Spends 7 hours/Month on Facebook

A little tip, folks.

When you’re on Facebook, rubbing elbows with your audience and providing them with the answers, solutions and value they deserve, be a little thankful they’re there. After all, the average Facebook user spends ’round 7 hours in the big blue social network – that’s 7 hours of potential lead generation, relationship building and value-providing in a month.

Make the best out of it – not everyone has THAT much time online.

Marketing Insight Wednesdays: 1 Out of 7 Minutes is Spent on Facebook

Goes to show you why it’s an absolute must for you to be in Facebook. In any case, with that much time and energy provided in the big blue social network, it goes without saying that you should spend a little more time and effort in engaging with people in your Facebook Page.

What do you think? Let me know in the comments section below.

Marketing Insight Wednesday: Companies That Blog Have 55% More Website Visitors

So why is this the case?

Simple, really.

People want to associate themselves with a brand that’s human enough to take care of their needs. Sure, a website with all that look and feel will look good. But beyond the surface lies nothing else but the intention to take whatever money’s left in their target audience’s wallet.

Here are three other compelling reasons why a blog does better than a conventional website.

1. Blogs generally have a non-selling environment going on. People like to buy things but they HATE being sold to. So yeah, blogs are totally human-friendly AND wallet-friendly.

2. Blogs get indexed by Google more AND they rank faster than ordinary websites too. Yeap, Goooglez love blogs.

3. Blogs provide the value people need through answers and solutions. So whether your target audience is in shopping mode or not, they’re bound to visit it sooner or later.

So now that you know what a blog can do for your business, what are you going to do now? Let me know in the comments section below.

Marketing Insight Wednesday: 61% of Internet Users Research Products Online

online product research
Back in the day, travelers ask random people where the nearest marketplace is to get goods. As centuries passed, people eventually find new ways of getting their business known and finding the right business to suit their needs – from wooden signages to newspaper ads.

These days, however, more and more people are going online to get what they need – from hi-tech gadgets to food products.
It’s no wonder this generation’s known as the Google generation – lots and lots of people find their stuff from Google and other online places.

Marketing Insight Wednesdays: 43% of all Online Consumers are in Social Media

social media

Go social or go home, folks.

This little graphic explains why – given today’s advancements in technology, the world’s gone a tad more connected. Facebook, Twitter, YouTube and Pinterest already have millions of users in their hands, some of which are ready to purchase anything they see online if they see it fit. And with 43% of that population willing to come at a profitable opportunity with you, you can’t go wrong.

Marketing Insight Wednesdays: Go Social or Go Home

I think I’ve specified in the past that you absolutely must be going social.

By now, you should have that engaged fan base, a set of followers who listen to what you have to say, and an engaged group of people who are really into your business. Of course, this is the case if you’ve already gone social.

If this graphic’s not enough to convince you to do so, maybe this video will:

Go social or go home – SERIOUSLY!

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