Digital Marketing Strategies

Having a sound digital marketing strategy can spell the difference between meeting or surpassing your business goals and wasted opportunities and resources. The best thing about it is, you don’t necessarily have to do everything. Just those that align with your goals. Read on to learn more.

Social Networking Has Become A Familiar Part Of The Internet

Nowadays, most people can’t go about their day without checking their social media accounts. Some of them even do this before they go to bed and the moment they wake up, specially now with the popularity of smartphones. Social networking has become so much part of our lives that we prefer to comm...

Entrepreneur’s Analytics C.O.D.E

Google Analytics can be overwhelming to use for entrepreneurs. But it is a great tool not just to see improvements on your website, but also know your strengths and weaknesses. There is actually a simpler way in using Google Analytics. This quick and effective way can also create more opportuniti...

Success On The Web Lies On Honesty and Authenticity

Even if we are connecting digitally, people can sense if you are being untrue. Once they found out you are just giving them lies, you will lose their trust. It’s not always about what else you can give the customers and readers, but how true is your message. The way we talk to them and […]

How To Go Viral Online?

A presentation in slideshare made by a digital agency called Xplain, tells us how digital marketers help brands become viral. The presentation’s message was easy to understand. We just need to realize the facts that the digital world is full of information, videos, and so much marketing ploy that...

Effective Engagement Starts With Being Human

Successful Internet marketing relies on engagement. This engagement can be with our followers or with influencers. But how will we effectively engage with our followers? Brian Solis has a good explanation. He said, “Effective engagement is inspired by the empathy that develops simply by being hum...

Capture And Share Some Moments

Valuable content is not limited to articles and images. They can also be in the form of videos. Our readers and followers don’t just want information; they also want content that would connect us to them. This is why companies and brands have blogs that help humanize them. People want candid mome...

Invent New Ideas, Not New Rules

“What’s new?”—These are the words we often hear people say. People are always on the lookout for the latest updates in every industry, technology, fashion, and world issues. The same goes with digital marketing. Digital marketing is known to have trends. Five years ago, the strategy is different....

The Power Of Word Of Mouth

Word-of-mouth recommendation has always been powerful, even now when you can almost get everything online. In fact, Joe Pulizzo and Newt Barrett said, “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” The Internet is a ...

Ask Ben | How can I drive in new clients in to my website?

People and business new to online marketing have this common question: “How do I drive in new clients and customers in to my website?” In this short video, I’ll be summarizing the four basic ways how to get traffic in to your website. These strategies include: Content Marketing ...

Before Creating Content, Figure Out How To Market It

Writing a great content will be pointless if nobody is reading it. You need to establish what your audience would want to read before coming up with numerous content. What happens to your awesome writing if nobody wants to read it? Nothing. The information will not reach anyone, nor will it help ...

Google Analytics Wake Up Call

Last month, I decided to attend this training on Google Analytics by Google Classroom. It’s an official Google Training Module on Google Analytics. I’ve been using Google Analytics for a couple of years now as the main tool in monitoring traffic and conversions on my website. And I must admit tha...

What is the Google Hummingbird?

When Google releases an update, everyone in the Internet marketing industry wants to get a scoop because it would affect the way they do business in the Internet – primarily for search engine marketing. And since Google just released a new algorithm, and a lot of people have been asking me ...

Recommended Reading

A Freelancer’s Journey To Becoming An Entrepreneur

Being a freelancer is a common occupation these days. It’s not a bad thing; it is actually a great way to earn. Recently, I shared my journey from a freelance web developer to having my own business in PeepCon. Not everyone knows the real story on how I transitioned from someone who just accepts ...

Voice Blog: Your Own Imagination fuels Your SUCCESS!

It all starts with a dream, with your imagination. Our imagination is limitless. It is what fuels us to succeed. Even the Swiss psychiatrist Carl Jung believes, “Without this playing with fantasy no creative work has ever yet come to birth.”

The Longer You Wait For The Future The Shorter It Will Be

The future is what we make it. Everything that we do now will affect our future. What we want to achieve in the future will depend on what we are willing to do in the present. But remember not to take too much time creating a better future; you might cut the time short. Acting […]

Life Is About The Choice You Make Right Now

If you want to be a successful entrepreneur, you have to make it happen. Nobody can do it for you. If you want to live a happy life, that’s your choice. It’s all about who and what we want to be in our life, not what the circumstances dictate. We need to put it by […]

Why You Should Definitely Start Creating Your Future Today

It’s better to do what you can today rather than putting it off for tomorrow. And I agree with the quote, for it simply means that the things we do everyday, build our future. You can’t expect finishing a project on time, if you don’t do anything and just sat around putting it off the […]

Step Out Of Your Comfort Zone

Sometimes, we get stuck to the familiar and what we are used to that we become afraid of any changes. We become comfortable that we never want anything else. But this shouldn’t be the case. We need to challenge ourselves, discover new things, and step out of our comfort zone! After all, it is the...