Digital Marketing Strategies

Having a sound digital marketing strategy can spell the difference between meeting or surpassing your business goals and wasted opportunities and resources. The best thing about it is, you don’t necessarily have to do everything. Just those that align with your goals. Read on to learn more.

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Social Networking Has Become A Familiar Part Of The Internet

Nowadays, most people can’t go about their day without checking their social media accounts. Some of them even do this before they go to bed and the moment they wake up, specially now with the popularity of smartphones. Social networking has become so much part of our lives that we prefer to comm...

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Entrepreneur’s Analytics C.O.D.E

Google Analytics can be overwhelming to use for entrepreneurs. But it is a great tool not just to see improvements on your website, but also know your strengths and weaknesses. There is actually a simpler way in using Google Analytics. This quick and effective way can also create more opportuniti...

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Success On The Web Lies On Honesty and Authenticity

Even if we are connecting digitally, people can sense if you are being untrue. Once they found out you are just giving them lies, you will lose their trust. It’s not always about what else you can give the customers and readers, but how true is your message. The way we talk to them and […]

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How To Go Viral Online?

A presentation in slideshare made by a digital agency called Xplain, tells us how digital marketers help brands become viral. The presentation’s message was easy to understand. We just need to realize the facts that the digital world is full of information, videos, and so much marketing ploy that...

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Effective Engagement Starts With Being Human

Successful Internet marketing relies on engagement. This engagement can be with our followers or with influencers. But how will we effectively engage with our followers? Brian Solis has a good explanation. He said, “Effective engagement is inspired by the empathy that develops simply by being hum...

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Capture And Share Some Moments

Valuable content is not limited to articles and images. They can also be in the form of videos. Our readers and followers don’t just want information; they also want content that would connect us to them. This is why companies and brands have blogs that help humanize them. People want candid mome...

Invent New Ideas, Not New Rules

Invent New Ideas, Not New Rules

“What’s new?”—These are the words we often hear people say. People are always on the lookout for the latest updates in every industry, technology, fashion, and world issues. The same goes with digital marketing. Digital marketing is known to have trends. Five years ago, the strategy is different....

The Power Of Word Of Mouth

The Power Of Word Of Mouth

Word-of-mouth recommendation has always been powerful, even now when you can almost get everything online. In fact, Joe Pulizzo and Newt Barrett said, “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” The Internet is a ...

Ask Ben | How can I drive in new clients in to my website?

Ask Ben | How can I drive in new clients in to my website?

People and business new to online marketing have this common question: “How do I drive in new clients and customers in to my website?” In this short video, I’ll be summarizing the four basic ways how to get traffic in to your website. These strategies include: Content Marketing ...

Before Creating Content, Figure Out How To Market It

Before Creating Content, Figure Out How To Market It

Writing a great content will be pointless if nobody is reading it. You need to establish what your audience would want to read before coming up with numerous content. What happens to your awesome writing if nobody wants to read it? Nothing. The information will not reach anyone, nor will it help ...

Google Analytics Wake Up Call

Google Analytics Wake Up Call

Last month, I decided to attend this training on Google Analytics by Google Classroom. It’s an official Google Training Module on Google Analytics. I’ve been using Google Analytics for a couple of years now as the main tool in monitoring traffic and conversions on my website. And I must admit tha...

What is the Google Hummingbird?

What is the Google Hummingbird?

When Google releases an update, everyone in the Internet marketing industry wants to get a scoop because it would affect the way they do business in the Internet – primarily for search engine marketing. And since Google just released a new algorithm, and a lot of people have been asking me ...

Recommended Reading

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Secret to Success: Change Your Thoughts, Change Your World

If you’re sick of the world’s negativity, all that news about legislation, homicides, etc etc etc, then turn it off and have a little change of thoughts. All too often, entrepreneurs are given this notion that having a business involves a lot of hard work so much so that it gets disc...

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Think Like A Customer

The best way to know what our customers want and need is to put ourselves in their shoes. If we want to better serve our customers, we need to be like them. We can only understand them if we put ourselves in their place. It’s just like what Paul Gillin said, “Think like a customer.” […]

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Why Should You Absolutely Choose To See The Good Stuff

It’s true when they say, “different strokes for different folks.” Not everyone is the same. Some see a challenge, while others see an opportunity. It’s all about how we choose to see certain situations. We can choose to see them as challenging or we can choose to see the good in them. Life is not...

The Most Valuable Thing You Can Make Is A Mistake

The Most Valuable Thing You Can Make Is A Mistake

Mistakes are integral part of life and very important in one’s improvement. Nobody ever went through something and not made any mistakes. We all did, big or small. What matters is not how few mistakes we made, but what we learned from them. Sometimes, making mistakes can be a good thing. It’s jus...

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I Will Win

Our determination to win or to reach our goals begins with how much we believe in ourselves. We must have a strong conviction not just on ourselves but also on our capabilities. It is where it all starts. Challenges are part of our path to success, and it is inevitable. We encounter them for a [&...

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Voice Blog: Accept Failure, Do NOT Accept Not Trying

Not trying just means you are not willing to give a chance to succeed. Yes, there is also a possibility of failing but that’s a risk all entrepreneurs must take.