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Entrepreneur’s Analytics C.O.D.E

Google Analytics can be overwhelming to use for entrepreneurs. But it is a great tool not just to see improvements on your website, but also know your strengths and weaknesses. There is actually a simpler way in using Google Analytics. This quick and effective way can also create more opportuniti...

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Success On The Web Lies On Honesty and Authenticity

Even if we are connecting digitally, people can sense if you are being untrue. Once they found out you are just giving them lies, you will lose their trust. It’s not always about what else you can give the customers and readers, but how true is your message. The way we talk to them and […]

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How To Go Viral Online?

A presentation in slideshare made by a digital agency called Xplain, tells us how digital marketers help brands become viral. The presentation’s message was easy to understand. We just need to realize the facts that the digital world is full of information, videos, and so much marketing ploy that...

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Effective Engagement Starts With Being Human

Successful Internet marketing relies on engagement. This engagement can be with our followers or with influencers. But how will we effectively engage with our followers? Brian Solis has a good explanation. He said, “Effective engagement is inspired by the empathy that develops simply by being hum...

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Capture And Share Some Moments

Valuable content is not limited to articles and images. They can also be in the form of videos. Our readers and followers don’t just want information; they also want content that would connect us to them. This is why companies and brands have blogs that help humanize them. People want candid mome...

Invent New Ideas, Not New Rules

Invent New Ideas, Not New Rules

“What’s new?”—These are the words we often hear people say. People are always on the lookout for the latest updates in every industry, technology, fashion, and world issues. The same goes with digital marketing. Digital marketing is known to have trends. Five years ago, the strategy is different....

The Power Of Word Of Mouth

The Power Of Word Of Mouth

Word-of-mouth recommendation has always been powerful, even now when you can almost get everything online. In fact, Joe Pulizzo and Newt Barrett said, “Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” The Internet is a ...

Before Creating Content, Figure Out How To Market It

Before Creating Content, Figure Out How To Market It

Writing a great content will be pointless if nobody is reading it. You need to establish what your audience would want to read before coming up with numerous content. What happens to your awesome writing if nobody wants to read it? Nothing. The information will not reach anyone, nor will it help ...

Google Analytics Wake Up Call

Google Analytics Wake Up Call

Last month, I decided to attend this training on Google Analytics by Google Classroom. It’s an official Google Training Module on Google Analytics. I’ve been using Google Analytics for a couple of years now as the main tool in monitoring traffic and conversions on my website. And I must admit tha...

What is the Google Hummingbird?

What is the Google Hummingbird?

When Google releases an update, everyone in the Internet marketing industry wants to get a scoop because it would affect the way they do business in the Internet – primarily for search engine marketing. And since Google just released a new algorithm, and a lot of people have been asking me ...

Blogs As The First Piece Of Social Media Real Estate

Blogs As The First Piece Of Social Media Real Estate

Online businesses today can’t just rely on their websites. They need to set a strong online presence and to engage with people. Social media will help, but having a blog will be even more valuable. When it comes to real estate, you want to own a home, not rent it. If you are serious about […]

Share And Engage

Share And Engage

These days, we have so many ways and medium to connect that sharing information becomes so easy. Meanwhile, what and how we connect can dictate the amount of influence we have on people. A recommendation can make us while an opinion can break us. With all the information available online, we some...

Recommended Reading

It seems impossible until it is done

It seems impossible until it is done

When you’re just about to plan a goal or a business, it always feels like it is so hard and just really impossible to achieve. But once you’ve started on it, it would feel easier. Isn’t that always the case? The more we think about how hard or impossible our task is the more it […]

The Secrets of Success: Failure Is Part of Success

The Secrets of Success: Failure Is Part of Success

Failure doesn’t always mean you will no longer have a chance in reaching your goal; it is just a setback and is part of success. All successful entrepreneurs know challenges will always come their way. It’s just something we go through in order to improve. Also, it helps us stay committed and ded...

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Jump!

If you don’t take that leap of faith, you will always be stuck exactly where you are. The only way a change or an improvement will happen is if you Make It Happen. Truth is, only you can do it, nobody can do it for you. Some people may lead you to the door, but […]

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Doing It is Better Than Wishing For It

People have their respective dreams and goals. There are some who are living their dreams and there are some who are stuck somewhere just daydreaming about it. Now, it will remain a dream if you let it. You can choose to just look into the empty air OR you can do something about it and […]

Branding Is Being The Solution To Your Audience’s Problem

Branding Is Being The Solution To Your Audience’s Problem

In any industry, there will always be competition. So naturally, entrepreneurs tend to strive hard to stand out by creating a unique brand. But branding is more than just being better than the rest. John Morgan said in his book Brand Against the Machine, “Branding is not just about being seen as ...

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What Step Have You Reached Today?

If you’re still struggling in taking those first few steps for your business (online, mind you), don’t worry. It’ll only get easier as you move forward.