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Relevance Makes Content Engaging

Relevance Makes Content Engaging

Image from HubSpot Nobody wants news of what happened two weeks ago. People want to know what is happening now. It is about being updated with the current events and what’s interesting for them. The best way to talk to your followers is by updating them and by giving them relevant information. Th...

Social Media Is A New Kind Of Public Space

Social Media Is A New Kind Of Public Space

Facebook, Twitter, LinkedIn, etc.—it seems like there’s a new social media outlet every month or so. The number of users also keeps on growing. As digital entrepreneurs, we need to have an online presence. But with the numerous social media outlets, it may feel like it’s hard to keep up. You may ...

Be Creative And Experiment With Your Marketing

Be Creative And Experiment With Your Marketing

There’s always a new marketing campaign coming out every once in a while. Sometimes we look at these campaigns and question whether or not they are applicable for our business. We often get inspired and can’t wait to adapt them to our own brand. There really are no right or wrong marketing. It’s ...

Remarkable Social Media Content = Great Sales Copy

Remarkable Social Media Content = Great Sales Copy

These days, it’s important to share great content. Content will help gain more followers and can help a business grow. But what can we consider good content? Social media lets you share not just great content but relevant ones. These are what your followers would need and would ideally answer the...

Your Culture Is Your Brand

Your Culture Is Your Brand

A brand is not just a mere logo or a product; it is how we represent ourselves to our target customers. It is also how we want to be known. There are a lot of brands today but there is always one that would dominate a certain industry. You would know branding is effective when […]

Build Digital Relationships And Reputation

Build Digital Relationships And Reputation

Before we could close a sale, we need to build relationships. This is also applicable in the digital world. Everything today can be found online and socializing means tweeting or tagging someone in social media outlets. That’s why, it is more important to take care of our relationships more than ...

Content Marketing Talks With People

Content Marketing Talks With People

Listening, talking, and engaging are three different things. But all three are essential when it comes to successful internet marketing. Marketing has evolved through the years. Now, we can add content marketing the list. What’s the difference? Doug Kessler said, “Traditional marketing talks at p...

Start With The End In Mind, And Work Backward

Start With The End In Mind, And Work Backward

Once we find what we want, the next step is to create a goal, which is the easy part. Knowing what we need to do first is more challenging. There are even times that we get stuck just thinking about what we need to do to achieve our goals. It’s not easy to reach a […]

You Can’t Shortcut Relationships

You Can’t Shortcut Relationships

Successful internet marketing rely on the relationships we build. It’s not just about selling or offering products. We need to make a connection with our readers and followers. Building relationships take time and like Scott Stratten said, “You can’t shortcut relationships.” There are no shortcut...

Tell People What Specific Action To Take

Tell People What Specific Action To Take

  Directing our clients to what they can do is one way we can show our passion for our work. It also helps bring us closer to them as we start to relate with them. In digital marketing, guiding our clients is a good way to offer our products. Actions can spark intrigue and may […]

Love Your Readers To Death!

Love Your Readers To Death!

Blogging is one aspect of digital marketing and has been proven to be very effective. Sharing valuable content helps you connect with your readers. This is what will give you the window of opportunity to engage with them and find out more about their needs. Your readers are your greatest fans and...

New Marketing Is About Relationships

New Marketing Is About Relationships

  “Buy now! Get it today!”—These are some of the things we used to hear on marketing and advertising spills. But nowadays, it’s not all about how good what you are saying and where you are saying it. It’s about the relationship you have with your customers. Marketing has evolved and is no lo...

Recommended Reading

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To Win is to Not Quit

When you think about what the quote means, it is very simple. Often times, we knock our brains out just to figure out what we can do to be successful in reaching our goals. Even when building a business, we get caught up with all the plans and all the work. In turn we become […]

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A Special Tribute for All the Mothers of the World

You know all those videos my team makes that are funny and ridiculous? Well, for this special holiday, we decided to take a serious turn and do something special for this day. Check it out: It’s just me and my team’s way of acknowledging the strongest individuals in this world. Happy ...

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Never Say It’s Your Last Attempt Until You Have Succeeded

Never give up—that’s the mantra you need to follow in order to reach your full potential and your dreams. Challenging times will always come to us. No matter where you are and what you do, we will be put in a situation where in we will be tested. There may even be a time when […]

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Hardwork and Focus: Eyes On The Prize, Make It Happen!

When you are determined to reach your goals, nothing can stop you. You won’t even mind the challenging situations or discouraging comments. It’s all about your commitment and determination. Once you really concentrate on what you want, that’s when you see clearly what you need to do. You view the...

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The Secret To Success

Everyone wants to be successful at something in his or her life. It could be in several aspects of their business or chosen career. The only way to be successful is to work on it. There are no shortcuts in reaching a goal. It takes preparation, time, and a lot of hard work. It’s just […]

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Spark Creativity At Work With All 5 Senses

Surely, you have heard of several ways on how to inspire your creativity at work. Is it the color of the walls, the open offices, or the way your desk look out the window? There are a lot of discussions about this, but did you know that ambiance is equally important to ensure the workplace [&hell...